The Instagram guide is described as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.” In addition to grouping and collecting your own Instagram content, the guides also allow you to enter content from other accounts. Basically, Instagram guides are individual albums or groups of content gathered into a single resource. Instagram guides allow you to combine educational content, product information, team insights, and more into relevant categories. This makes it easier for your audience to quickly find and view these posts, instead of scrolling through all of your content.
1. Post an Instagram guide
If the idea of a guide sounds exciting, you can follow a few quick steps to get started creating your own. On your Instagram profile, tap the + icon in the upper right corner and select Guide from the Create New pop-up menu.
2. Add content to the Instagram guide
Then select the type of Instagram guide you want to create and select your content.
For guides, you can choose between three options: Places, Products or Posts.
Note that you can only select content from feed posts for the guide, not Instagram Story. If any posts from Instagram Reels or IGTV are shared in the feed, they can be included in the guides.
In any of the guide options below, when selecting posts, tap the thumbnails of the posts you want to add. The number you selected in the sequence will appear in the corner. Posts will be transmitted in this order, with the first post at the top of the guide. If you want your content in chronological order based on the date the content was created, select the oldest content first.
A guide to places
If you select the Places option, you can select the location listed on Instagram. Select that place (or place) and upload up to five posts from content related to that place. Keep in mind that Instagram will attract all public content tagged on that site, not just your content on that site. If you run a local business with a physical location (like a restaurant or store), this could be a great way to highlight user-generated content (UGC) on Instagram that shows the location of your business.
The Products option allows you to pull Instagram posts related to one product. Once you select Products as the guide type, then you need to select from the Instagram store. The account stores you track will be populated first and you can scroll through them or search for a specific account store.
After selecting a store, select the product you want to present, and then select the posts associated with that product. You can only contain one product per guide.
If you select the Posts option, you can choose between posts on your own Instagram profile or saved posts from other accounts. Select the posts you want to include on the Your Posts or Saved tabs.
If you want to share other people’s content with your Instagram guide, you’ll need to save their content first (using the tag icon to add them to your Instagram saved content). You can select up to 30 posts to share in one guide.
3. Format the Instagram guide
After you select the content for the guide and tap Next, a formatting page will open to set the details for the guide. You need to add a title to each Instagram guide. Failure to do so will result in an error when you try to proceed to the next step. I recommend using clear, concise headlines. You can add a description in the “What is this guide talking about?” section if you want more detail and context outside the title. You also have the option to change the cover photo of the guide, which you will probably want to do. Most Instagram posts are formatted in a 1: 1 square format, but the cover of the guide is a 3: 4 portrait size that engraves your image accordingly.
Note that you cannot drag to change the position of the cover image. Instead, you can tap Change cover photo and select any photo from the feed. Don’t worry – it won’t change the posts in your guide, just the cover image. You also can’t upload a custom image for the cover photo; you must select one from feeds
Next, you must assign a title to each post in the guide. The guide will not enter any titles or information from the original post, so you must enter a title and any optional description for that post.
If you want to add more posts to the guide at this time, tap + Add posts at the bottom of the formatting page.
If you want to rearrange or delete posts in your Instagram guide, tap the three-dot icon in the upper right corner of each guide. Select Remove from guide to remove this individual post. Or tap Change order of posts to go to the next screen where you can drag and rearrange any post in the order you want.
After formatting your Instagram guide and its posts, tap Next in the upper right corner of the screen to move on to the next step.or saved posts.
4. Post an Instagram guide
On the Share screen, you can preview the Guide by tapping Preview below the cover image. If you’re ready to publish, tap Share. Or tap Save as sketch to go back and finish editing later. Once you tap Share (or Save as Sketch) in your first Instagram guide, the Guide icon – which looks like a newspaper – will appear on your profile. After the guide is published, others will be able to view and share it.
5. Share your Instagram guide
Yes, your Instagram guide can be shared! You can share it on Instagram Story or via instant message (DM) on Instagram. And anyone who looks at your guide can share it.
To share a guide (your own or someone else’s), tap the Share icon (paper airplane icon) in the upper right corner. In the popup menu you will have the option to share it with your story or send via DM. Like any message, if you share it via DM, you can add a message to the section to explain why you share it with that person or group. You may want to promote your new guide by sharing it on Instagram Story to encourage engagement.
Whether you’re creating Instagram guides as catalogs of your products, displaying the location of your business via UGC, or providing tips and educational posts to your audience, there are so many creative ways you can use the guides to benefit both yourself and your Instagram followers.
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